This is what Graphic designers and business owners need to know and understand before working on their brand identity.
It is an Identification of your brand
Design tools techniques and trends will evolve and also a logo may dramatically change with time,
Though for eternity the identify of the person, product, business or service will always remain.
• Logo design is not an Art, its a strategic tool for identity
• it creates a good impression at first site to onlookers
A good logo:
▪ Doesn’t need hidden meanings because they are a face of a business, product or service
▪ Communicates Brand Values and Additional meanings
why does your business need a logo
Its the first impression your business shows
First impression made on your potential customers or clients will set the tone for the rest of your relationship. If you make a great first impression, they’re going to be excited to learn more about you and your products or services, and be open to working with you in the future. Make a bad first impression and it will be pretty hard to reverse the damage.
Makes you or your business stand out from the competition
No matter what industry or niche you’re in, you’re bound to find yourself face-to-face with some serious competition. And if you want to succeed, you’ve got to find a way to differentiate yourself.
A logo separates the amateurs from the Pros
People want to work with professionals. The first thing potential customers will do to figure out whether you’re an amateur or the real deal is check out your brand presence, whether it’s on your website, Facebook page, or driving past your business.